The Fullout Cheer Podcast

4 Dumb Things I Used to Brag About (and Why I Don’t Anymore)

When I first opened my cheer gym, I wore a few things like badges of honor that I’d never brag about now.In this episode, I break down four things I used to proudly flex as a new gym owner that I now realize were more about ego than smart leadership. Things like refusing to spend money on marketing, collecting certifications like trophies, and treating “firing” angry parents to fix a culture I never actually set in place.With hindsight, better data, and a lot of wisdom, I see why those bragging rights didn’t actually build a stronger gym, a healthier culture, or a more profitable business. This episode is for gym owners who are early in their journey, or those who can look back at their own journey and have a good laugh now. No fluff. No pretending I had it all figured out. Just real lessons I wish I’d learned sooner.

Beyond Affordable: Building a Program That Fits Your Families

In this episode, Danielle responses to a recent post made by a business coach regarding parents drawn to “affordable programs.” She breaks the myths about parent expectations and takes ownership of the choices we make in our businesses and the impact they have on the types of clients attracted to our brands. Join us as we challenge the narrative around this verbiage and its impact on your business success. If you’ve ever felt trapped by your previous pricing mistakes, this conversation is for you.

Cheer is NOT Just Like Every Other Sport: Part 2

In part 2 of this series, Danielle tells listeners how cheer is a unicorn in the world of sports and athletes are not easily interchangeable! It's not as easy as subbing in the next best player! Tune in to learn why parent education is so important and why your athletes need to be at practices!

Cheer is Just Like Every Other Sport: Part 1

In this episode, Danielle replies to a listener email about how cheer is like other sports in that athletes have positions that are not easily interchangeable. In part 1 of this series, we talk about the universal truths of all sports and in what ways you can expect cheer to be similar to other sports.

The Attendance Dilemma: "We Never Miss, But..."

In this episode, we dive into the reality of attendance in all star cheer and why it’s one of the hardest—and most important—parts of coaching. We’ll talk about how missing athletes affect stunt progressions, timing, tumbling development, and team morale, plus why families often don’t see the full impact of an absence.If you’re working to improve consistency, build stronger routines, and create a more accountable team culture, this conversation will give you practical insight you can start using right away.

Show the Love: How to Use the Love Languages to Show Your Customers Gratitude

In this episode, we dive into the power of gratitude and how it can transform the way we support and inspire gym parents. We’ll talk about the role appreciation plays in building stronger parent relationships, simple and intentional ways to say “thank you,” and real stories from parents and coaches that show what happens when families feel truly seen and valued.If you’re looking to improve communication, build trust, and create a more positive culture in your gym community, this conversation will give you practical ideas you can start using right away.

Divorce: The Ultimate Division Split

In this episode, we dig into one of the tougher realities many athletes face—navigating gym life when parents are divorced. We explore practical strategies to help athletes stay focused, communicate clearly, and manage the emotions that come with divided family dynamics.You’ll hear guidance on balancing support from both parents, tips for handling event-day communication, and powerful stories from athletes who’ve been through it and found strength along the way.If you’re working to create stability, confidence, and consistency in the gym despite complicated family situations, this episode offers tools and encouragement to help you thrive.

Financing Your Dream Gym (Without a Nightmare): Part 2

In this two-part series of the Fullout Cheer Podcast, Danielle and Justin tackle one of the most avoided topics in the cheer industry: debt. From the early loans that helped them build their businesses to the financial decisions they’d never repeat, they get honest about what they’ve learned through the highs, lows, and interest payments. Part Two goes deeper into risk and reality—breaking down which financing options can help a gym scale responsibly, and which ones can destroy your business (and sleep schedule) overnight.Whether you’re just starting out or expanding your gym, this series will help you think differently about money, leverage, and long-term sustainability in the cheer industry.

Financing Your Dream Gym (Without a Nightmare): Part 1

In this two-part series of the Fullout Cheer Podcast, Danielle and Justin tackle one of the most avoided topics in the cheer industry: debt. From the early loans that helped them build their businesses to the financial mistakes they almost made, they get honest about what they’ve learned through the highs, lows, and interest payments.Part One dives into the big question: Is there such a thing as good debt? They unpack the debts that fueled growth and the mindsets that helped them make smarter borrowing decisions.

High School Cheer v. All Star: The Great Divide

Teens picking high school over all star, and all star coaches frustrated at the last-minute demands of high school cheer...Sound familiar? In this episode, Danielle breaks down the rivalry between high school and All Star cheer, why it’s hurting athletes, and what it actually looks like when both sides learn to work together. If we want to grow the sport—and keep athletes from burning out—it starts with mutual respect, clear communication, and remembering who it’s all supposed to be about: the kids.